PUMA by Rihanna | AW16 Campaign Shoot Behind the Scenes
A look behind the scenes at the FENTY PUMA by Rihanna AW16 campaign shoot.
PUMA and Women’s Creative Director Rihanna presented the FENTY PUMA by Rihanna AW16 Collection at New York Fashion Week. The first season driven by Rihanna is nothing short of unexpected with a full collection of footwear, apparel and accessories for both women and men inspired by Japanese street culture with a haunting twist.
Shop the collection at PUMA.com/Rihanna.
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Subscribe to our channel: Subscribe to our channel: https://www.youtube.com/channel/UCKRG8y9o2S8tzFWXJU4nbvQ?sub_confirmation=1 Rihanna was awarded "Show of the Year" for her collaborative shoe with Puma, a creeper, which has been a huge hit for the brand, helping it reconnect with a female customer in a big way. Note: Comments and feedback are very much appreciated, but we do remove any one-dimensional insults or attacks. CONNECT WITH SNOBETTE Web: http://www.thesnobette.com Twitter: http://twitter.com/thesnobette.com Facebook: http://www.facebook.com/thesnobette Instagram: http://instagram.com/thesnobette Pinterest: http://www.pinterest.com/thesnobette Snapchat: TheSnobette Vine: https://vine.co/TheSnobette
Global Sports Brand PUMA and Women’s Creative Director, Rihanna, debuted the FENTY PUMA by Rihanna SS17 Collection at Paris Fashion Week. The collection takes inspiration from 18th century France and fuses it with a street style vibe. The collection interprets the romance and grandeur of French culture with a delicate color palette, luxurious fabrics, intricate ruffles and playful bows. Rihanna reimagined items of PUMA's sport heritage and brought them to the fashion community in the beautiful salons of Hotel Saloman de Rothschild. #FENTYxPUMA
This is the Do You Stories with Cara Delevingne – encouraging women worldwide to share their stories, their struggles, their strengths, their passions. Episode 3: Cara takes a self-defense class with Martial Smarts, where women learn how to physically strengthen and defend themselves against violence. Join the #DoYou movement. Share your own stories using #DoYouStories for a chance to spend a day with Cara Delevingne. Director: Gillian Laub
Go behind the scenes with Rihanna and PUMA at a photoshoot for The Fur Slide- Rihanna’s fun and cozy spin to a classic PUMA sport style. The Fur Slide is the third new footwear style under the FENTY label. As PUMA’s Creative Director, Rihanna designed The Fur Slide with comfort and style in mind. Pulling inspiration from the PUMA Leadcat performance silhouette, The Fur Slide adds a faux fur strap with a smooth satin foam backing. Up your shoe game with The Fur Slide today. #FENTYxPUMA
Go behind the scenes as Rihanna and PUMA remix the classic Suede silhouette with a stacked sole and bad girl attitude. Inspiration meets design meets star power as Rihanna and Travis Scott model the FENTY – PUMA by Rihanna Creeper. “I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that.” Shop the Creeper at www.PUMA.com/Creeper
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